Civilization has always been heavily dependent on information. The fates of people of every nature and position have been determined, directly or indirectly, by outcomes from the use of good or bad information. Decisions were made and history was written.
Every moment of every day we process information. Most of this is unconscious, instinctive, environmental and situational. But we also continually and actively seek information to ingest, analyze, and learn. You are doing that now. How will you determine whether it’s worth your attention? Whether it’s of interest is one factor. Whether it’s judged to be valid is another.