Software reliability engineering (SRE) focuses on making practitioners more competitive without working longer. This is valuable in a world of globalization and outsourcing where professionals want more time for their personal lives. Customers demand that software-based products be more reliable, built faster, and built cheaper (in general order of importance). Success in meeting these demands affects the market share and profitability of a product for a company and hence individuals in the company. The demands conflict, causing risk and overwhelming pressure, and hence a strong need for this practice that can help balance them.